Lawn Care Marketing Strategies to Help Grow your Business

Run a lawn care marketing ideas, or maybe you are thinking of starting one. You probably got into the business (or are you thinking about starting your own business) because you enjoy being outside, like helping people and seeing the results of a hard day at work.

Probably, trying and trying different marketing strategies is not the reason you got into the business. But if you are in lawn care business, you need customers, and to get them you will need to immerse yourself in the world of marketing.

The good news is that you have already done some marketing. Every time you talk about your business or send a quote to a potential customer, you are doing marketing.

1. Connect online

The first is the first. If you want customers to find you, you must go where your customers are looking for you: you must be online.

Bright Local found that more than 50% of consumers look for local businesses at least once a month and only 5% of respondents said they never look for local businesses online. Consumers research businesses online, and researching lawn care companies is no exception.

Having your business online also gives potential customers a way to contact you and helps establish the credibility of your company.

Set up a simple website

Start by setting up a simple website. Your website does not need to be complicated to be effective. Instead, keep your message simple and straightforward. Your website must communicate the services you provide and the cities / locations where you provide these services. And of course, make sure your website makes it easier for people to communicate with you.

2. Manage your comments online

84% of local consumers trust both online reviews and personal recommendations. This means that as soon as your business is online, you should be actively trying to get opinions.

Of course, you want many excellent reviews, but almost 70% of consumers trust a business after reading less than 7 reviews. What does this mean for your business? Start with even some reviews and you'll be ahead of the competition.

3. Adopt printed marketing materials.

At Jobber Academy, we believe that technology can help you manage a better business. This includes the use of technology in its marketing, which we have covered in the first part of this article. But this does not mean that you should ignore the more traditional marketing strategies.

4. Market to your existing customers

The first 3 marketing strategies we have covered are immersed in ways to find new customers. Of course, finding new customers will always be important for your business. But it is important to remember that it costs 5 times more to attract a new customer than to keep an existing customer, so make sure that your marketing strategy also focuses on your existing customers.

So how can a lawn care market market existing customers? We recommend 3 ways:

1. Turn one of the jobs into maintenance work
2. Increase your services
3. Check with former customers occasionally

conclusion

There are a number of unique services that your lawn care business could provide. Spring and fall cleanings, mulch delivery, lawn installation and tree trimming are examples of unique jobs.

After a job well done, you must have a satisfied customer. This is a marketing opportunity!
Talk to your client about the regular or maintenance work you provide. Weekly lawn mowings, regular fertilization treatments, are examples of ways you can turn a single job into a maintenance job.