How Do I Advertise My Landscape business?

The most effective forms of marketing for landscapers service and landscaping companies include social media, yellowpages.com ads, business cards, flyers, doorplates, brochures, direct mail, and word of mouth.

social network

This type of free advertising can lead to strong results. You may want to create a YouTube channel that links to your website with homemade short videos with tips on lawn care. Voluntary participation in Rotary Rotary Information Presentations or on your public radio station can bring you awareness within your community. Look for local and national competitions that you can enter in your field. If you join a gardener meetup group, you will meet residents who appreciate the function and beauty of their yards. Create a Facebook page and give your fans green tips every week. You have to accumulate fans by socializing with the Facebook audience. Volunteer to teach a course on worm control, composting or natural fertilization at your local community center.

Yellow Pages Ads

Looking for a maintenance-free advertising medium that never closes? List your landscape business on www.yellowpages.com, now officially known as YP. According to YP, more than 80 million people visit their website and more than 20 million businesses are listed.

Business Cards

Business cards are a great way to advertise at a very low cost. These little rectangles of paper are not just your business card. You also remind potential customers that you are just a phone call away when they are ready to hire you. For this reason, you should distribute your maps anywhere, including to all those who should come to you while you are using your mower on a construction site or wrestling with a tiller through clay substrate.

These little workhorses are really cheap - starting at $ 15 for 1,000 cards in an office supply chain or just $ 10 including delivery via online printers like 123 Print or Vistaprint. In addition to your company name and contact information, you should use free adjectives and credentials such as "reliable" and "certified" on your card. While people usually expect you to give them an estimate without a quote, print "Free Estimates" on your cards is still a good idea, because the word "free" is such a strong motivator.

Once you have your newly printed cards, it's time to hit the sidewalk and bring them to the masses. Spend time distributing several hours a week, and be sure to wear your business shirt or other clean, presentable clothing when browsing neighborhoods to make you look professional and competent. Check your local regulations. In some cities, home-to-home distribution is not allowed without permission. Some of the potentially bright prospects for your services include homeowners, businesses, estate agents, home and garden shops, and lawnmower repairs.

Flyer

Easy to create and cost-effective to produce, aviators are probably the second most powerful weapon in your advertising arsenal. Like business cards, flyers can be widely distributed at relatively low cost - only 8 cents each for reproduction in a fast-moving print shop. Fliers are usually one-sided on stationery and can be folded and stored in parking spaces under windshield wipers, in shopping centers or supermarkets attached to bulletin boards or distributed from door to door. To increase your flyer's effectiveness, you attach a business card to everyone, as people tend to put a business card down for later reference rather than a piece of paper.

Conclusion

Do you want to catch homeowners or office owners where they live? Then try to use door hangers with a hole in the top so they can be hung from any door handle. The standard size is 4 x 9 inches and they can be printed in black and white or color. The color versions are more eye-catching (especially important for lawn or landscaping companies) and can be printed on UV-resistant, heavyweight paper to prevent weather damage. Door hangers usually cost 8 to 10 cents for 5,000 pieces. Many companies have templates that can simplify the design process.